TVRPhotography – If it moves, Shoot It!
Tag Archives: editing
It doesn’t happen too often, but every now and then I’ll get a request for my RAW files. Usually it goes something like this:
“I understand these 20 are your best shots, but I want to see everything!”
“How about I edit them and save you the time?”
“I don’t understand this editing fee. Aren’t you going to send me all the files anyway?”
All perfectly reasonable requests for those who are unfamiliar with the editing process. But once the process is explained, it tends to make a little more sense why giving clients RAW files is a bad idea.
My simple explanation is that the client hired me for a reason; to supply them with the best images possible. A RAW file is not a finished product, not even close!
The most successful analogy I have been able to come up with is to that of a master painter. One wouldn’t expect Michelangelo or Leonardo daVinci to hand over an outline of a painting thinking the recipient is going to finish it. (Not that I am in any way comparing myself to these amazing artists and thinkers!) But could you imagine an unfinished Mona Lisa? A half-carved statue of David? Inaccurate coloring of The Creation of Adam in the Sistine Chapel?
A photographer’s imagery and vision shouldn’t be treated any differently. Often times I will sit down with a client and share all of my files with the warning that these are incomplete and not representative of the finished product. They’ll pick out a few and I’ll begin the editing process, but I never turn over the RAW files.
Remember, your portfolio is only as good as your worst image. The same goes for your reputation. Should you cave in and hand over RAW files thinking they will never be seen by anyone else, those files may very well end up in the public eye without your finessing. And of course the one time you get proper credit for the image, it will be this image you get credit for.
It’s that thing we do when we’d rather be out shooting. First you dive into the really cool shots you created editing the best of the best to share with the world. Then you take a wee bit more time to scour through the thousands of rejects to find the obvious winners only to go through them all one more time to single out those with potential. Once everything has been separated, the editing and archiving process begins. But it shouldn’t end there.
All those supposed rejects that we hold onto for that ‘just in case’ scenario still need a little love. This is where I hope I can help.
Everyone’s archiving techniques are different and none of them are wrong so long as you are able to find what you’re looking for quickly and efficiently. If that’s not the case, maybe my system can offer a few ideas.
My system is very simple. I archive my digital images the same way I archive my slides and negatives. I never lose touch of the original file or frame number. A photo of an A380 taken at Airventure in 2011 will look just like this:
It denotes the location; Oshkosh, the year; 2011, the subject; A380, and the original file name assigned to it by the camera; 1234. I can even add a few more descriptive notes to the file name such as manufacturer or another aircraft that may also be in the image, such as an Airbus A330. It would look something like this:
Why might I choose to be more descriptive with a file name? A little thing called SEO is reason enough for me. Search Engine Optimization is the core tool used by Google, Yahoo, Bing and other companies to find appropriate images, links, websites and more. The more descriptive I can be in the file name, the better chance I have of my images showing up in a consumer search. It goes without saying Metadata and Keywording is also extremely important, but I’ll save that for later.
Now that you have a library of edited images with keywords built right into the file name, searching for the appropriate shot should go a lot quicker.
But what about all those rejects? Same thing. Before I even begin editing photos, I batch rename everything! I personally use Adobe Bridge, but this can be done in Lightroom as well as Aperture. Batch renaming will allow you to search your entire hard drive, whether the images have been edited or not, for that perfect image for which the client is seeking but may have not seemed relevant at the time.