TVRPhotography – If it moves, Shoot It!
To Enter, or Not to Enter Social Networking Photography Competitions
In an attempt to gain readership, or as one of the more popular social networking sites call it, Followers, many organizations are creating photography contests whereby the winners are those with the most votes. Viewer’s Choice, Popular Choice, Public Choice, all names given to the top photo awarded by these organizations.
Unfortunately there are more reasons not to avoid in these contests than there are to partake and hope for the best. Assuming the rules of the competition are agreeable to both parties and the organization isn’t planning on a rights grab from all entrants, most participants will have an uphill battle in securing the top spot regardless of how amazing their image may be.
The most common social networking site to conduct these popular vote contests is Facebook and the image with the most ‘Likes’ wins. But getting those ‘Likes’ is more about how many people you know and how much you can share your own image against others doing the same.
There are plenty of resources that describe Facebook’s algorithms and how they share posts with friends, fans and followers. Posts that include links are viewed far less frequently than posts with only an attached image. So, sharing a link to your image will garner fewer views than posting the image alone. Additionally, posts are distributed to viewers based on their most recent and relevant interests, which may not include your posts.
Along with finding ways to cheat Facebook’s algorithm, contestants will also have to compete against others who may have a larger following or be more adept to other social networking sites such as Twitter, Instagram, Vine, Google+ and more.
What it all comes down to is that Popular Choice contests really don’t focus on the ‘best’ image, but rather the most savvy social networker. Besides the individual who eventually gets the most ‘Likes’, the only real winner is the agency hosting the competition. After all, you worked very hard to send everyone to their page.